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Learn to Level 1 certification course outline Design Thinking |
The first day |
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On the morning of theme |
Creativity + innovation team building |
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On the morning of the content |
Course goals and structure What is Design Thinking? The Design Thinking process step: Empathy - definition - concept - the prototype test/validation Selected innovation issues and challenges Innovation value set Knowledge to collect (technology trends and scenario) |
Group and team building "Position-Definition-Customer-Awareness" confirms the innovative theme: TPCV Model The integration of psychological inertia |
On the afternoon of the theme |
Confirm the problem scope and empathy research plan
design |
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Content in the afternoon |
Confirm the object of study Confirm the empathy research techniques and approaches To prepare the interview and observation point Empathy: the type of research focused on the end user Competing goods analysis (homogeneity and diversity analysis), What to do: in the process of organization, classification, sorting, and convert raw data into actionable tasks. Brainstorming guide |
Map of interested parties classification Design questionnaires and observation After the experience with the map (before) Generate ideas Team to share and reflection |
The second day |
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On the morning of theme |
In-depth research + construct the deep understanding |
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On the morning of the content |
Observations and research Observation: that exception Focusing on the trend and pain points Consumer research The end user types, studies (focus on one type, each priority problem statement) The voice of customer (VOC) research |
In-depth interviews Latent image observation The user self record |
On the afternoon of the theme | Conversion observed insights |
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Content in the afternoon |
What to do: in the process of organization, classification,
sorting, and convert raw data into actionable tasks. Extracted from research insights. The concept of different forms of card, graphics, descriptions, models How to use the story board |
UX Map (before-after) The storyboard The concept of card Map of empathy POV, HMW Team to share and reflection |
On the third day |
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On the morning of theme |
Generate creative ideas and prototype build |
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On the morning of the content |
Creative ideas for the team Cross-border innovation Prototyping (prototype, scripts, mirror figure) |
1.Prototyping activities: creating something from the
everyday things 2.Creation of creative ability: abstraction and simulation 3.Cross-border innovation (40 principles of invention) 4.Confirm insights and ideas (KANO: SI, DSI) 5.Prototyping and presentation: situational story |
On the afternoon of the theme |
Concept selection and testing to the spread of the DT back
into the work place |
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Content in the afternoon |
Communicate vision and quick fix What are the benefits for the end user from the research? Practice operation mode and risk control Design Thinking and working purpose driven the world's top schools teaching cases Back to work, a diffusion will Design Thinking |
1.Test/validation 2.Team innovation demonstration 3.Course summary and reflection 4. How to quantify a certain characteristic to make it a specification that can be used for manufacturing? |
Steps | Concent |
Opportunity -Explore |
1. Problem and opportunity definition framework:
2. User perspective-customer and user types, supplier perspective-supplier prototype, current trend-imagine the future, industry vision-determine the vision 3. User research: 4. User self-recording, latent shadow observation, focus group 5. Functional Model-Mind Map Analysis |
Insight-Understand |
1. User perception analysis:
2. Consumer decision-making process, five senses and user sensory analysis, functional value model 3. User experience journey map, value-demand-behavior/solution 4. The influence chain of user purchase decision in the whole business scenario 5. Maslow's seven-level model of needs |
Idea-Bloom |
1. Double-Diamond Model-Divergence and Convergence-Early Ideas / Speculation Analysis-With User Experience Journey Map, Experts-Scenarios Ideas-BFS Framework
2. The Medici effect 3. 10+10 creative ideas 4. Octopus cluster method |
Concept-Make |
1. Interactive (interactive) design
2. Identification and design of important attributes: hierarchical analysis method, joint analysis method (experience combination design) 3. Bootstrap sampling |
Experience-Deliver |
1. User experience test indicators
2. Experience ecological design 3. Service Blueprint |